MeetMe: The Widely Used Chat-Based Application Assisting Folks Make Quality Associations — Be It Friends or Dates

Based by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is actually a favorite social media software that encourages people to get on their own available to you and get to know many individuals — no matter if they are shopping for friendship, a night out together, or a connection. Featuring its fun cam characteristics and calm atmosphere, MeetMe takes the pressure off singles to acquire that special someone and assists all of them simply take pleasure in the experience with connecting on the web.


Catherine prepare along with her brother Dave had been 15 and 16, respectively, when they started at a unique highschool in Skillman, nj-new jersey in 2005. It had been some of those schools where everybody knows everybody, being in identical classes together since preschool.

With solid relationships already formed and having difficulties to-break into those social circles, Catherine and Dave decided to create a website where they could meet new-people at their particular class. They considered their particular older cousin Geoff, that has knowledge of the field just like the founder of and, for economic help.

By outsourcing particular components they didn’t have experience carrying out (age.g., internet development), the prepare young ones could actually fast release (afterwards to be in 2005.

Within very first week, a lot more than 400 college students from their college had signed up, and within 9 months, 2,500 occasions more college students had accompanied from schools from coast to coast.

“which is when we realized there clearly was more substantial chance here,” Catherine stated.

They rebranded their objective to add assisting any person (not merely large schoolers) anywhere meet new-people, and myYearbook formally turned into in 2012.

Today with over 1.1 million customers of every age group, MeetMe is now just about the most well-known social networking sites for connecting and emailing new-people around the globe — be it for friendship, matchmaking, or interactions.

Fun, Intuitive Chat properties Draw customers In

In 2014, MeetMe users happened to be sending over 10 million chats a day. In 2016, it’s hit up to 30 million, which proves the talk features are likely typically the most popular — and remarkable — component of your website.

“the reason why all of our chat function has brought off is actually we made it more real time and easier to send chats,” Catherine said.

Along with 90% of MeetMe’s site visitors coming from smartphones plus the ordinary cellular individual using MeetMe on average 159 occasions four weeks, the business features mastered the art of “apping” as well.

“it seems sensible — if you should be waiting lined up at Starbucks or on a train system, you can check in and commence a cam. The mobile experience permits more engagement,” Catherine mentioned.

MeetMe continually strives to increase not simply the number of these contacts but furthermore the top quality. Presently, they’ve got a group implementing the things they name a “recommendation motor,” making use of on-site conduct and comments from people to show all of them men and women they may be almost certainly going to reach out to or get a reply from if they initiate the discussion.

They can be in addition in the exact middle of switching their particular feature “Feed” to “Discuss,” that will go from location-based to a broader online community that includes people who need to speak about interests like physical fitness, movies, or whatever else.

“which will provide our very own consumers the opportunity to chat much more in a group setting, that will be a little more like real world,” mentioned Catherine, whom likened MeetMe with the community bar. An internet Cheers, if you will.

“When you go away, you definitely have actually one-on-one chats within the community bar, but most of the time you’re with buddies. I think which is vital that you blend the online and real life by doing so,” she mentioned.

A Pressure-Free Environment helps them to stay coming back again for More

When signing up for strictly a dating site, the procedure usually includes answering a detailed questionnaire, selecting the right search details off an apparently endless level of solutions, and determining the very best match from thousands — all of which heavily rides on finding that special someone. MeetMe is far more about stimulating individuals escape indeed there and interact with others — no matter what it causes.

In reality, 89% of people state they like to be pals with somebody before internet dating, taking the time to arrive at be aware of the individual and make certain the bond is really here. Catherine said this sort of atmosphere helps eliminate that shopping for individuals mindset that does take place in online dating.

“when you’re into a conversation or a chat trying to merely hook up and mention some thing, i do believe it would possibly feel more serendipitous than if you’re scrolling through profiles,” she mentioned. “you’ll find someone to big date, but on the other hand, there is no stress to accomplish this. I do believe which makes connecting with others easier.”

MeetMe’s Family-Like Atmosphere produces a Down-to-Earth organization Culture

MeetMe might have above 100 staff members these days, but it is nevertheless a family group event, with Catherine as Co-Founder and VP of Brand method and Geoff as President.

“With 1.1 million people logging in each day, you cannot arrive at that size without an incredible team that creates the product,” Catherine mentioned. “we’ve got a very fun staff, really innovative, extremely wise, and I like all of them.”

Another difference regarding the company could it be isn’t situated in active metropolitan areas like Silicon Valley or New York which can be already toned down with the amount of internet dating apps.

As an alternative, it may be found in the quaint, lovely community of New Hope, Pennsylvania (which has merely over 2,500 residents).

Catherine mentioned being in unique Hope is regarded as her preferred components of MeetMe given that it fosters an organization society that is down-to-earth, relatable, and fun but still hardworking.

“It’s a rather walkable city and contains already been great for all of our society because it allows people to go places and spend time,” she mentioned.

Last Thoughts

When the prepare family introduced MeetMe to life 11+ in years past, they put an original angle on interacting and matchmaking on the web. One of their own greatest objectives going forward would be to hold that momentum going because they come across better yet how to connect people for friendship, online dating, relationships, or whatever it is they could be in search of.

“We’re only during the tip associated with the iceberg, so there’s a lot more we are able to do in order to create high quality connections, permitting individuals to have longer and better chats with other people, and that is fairly interesting for people,” Catherine mentioned.